LEADING ENTERTAINMENT STUDIO JAM CITY DOUBLES DOWN ON GAME SUCCESS BY
BOLSTERING PLAYER-FIRST EXPERIENCE AND INSIGHTS DEPARTMENT
INMOMENT JOINS FORCES WITH WORLD CLASS PLAYER EXPERIENCE TEAM TO
INCORPORATE MILLIONS OF PLAYER INSIGHTS FOR BEST IN CLASS GAME DEVELOPMENT
Los Angeles — Over the past decade, leading global entertainment brand Jam City, has become an
industry leader in developing innovative, award-winning content for tens of millions of players around the world. From narrative-rich games with complex worlds, to visually stunning puzzle games with loveable characters, a focus on a unique player experience has always been at the heart of studio operations.
Today, Jam City announces a further expansion of its CX, Research and Player Insights practice area to
include direct input and participation from millions of players across its vast network informing the game development process, and selects InMoment®, the leading provider of Experience Intelligence (XI)™.
CX creates a 360-degree view of the player experience with player reviews and feedback, sentiment
analysis, surveys, analytics and behavioral data. This data is a key driver in the game development
process, leading all stages from concept and ideation, through live operations. Jam City estimates to
receive over 700,000 unique pieces of player feedback within the first six months, and to grow this
ambassador program to include millions of players.
These learnings have been paramount in setting Jam City apart by developing quality content catered
specifically for a unique player experience, and with InMoment, all of these learnings will now be
centralized in one platform. Understanding and staying current with players motivations, wants,
frustrations, and unmet needs ensures not only an optimal experience with existing games, but also
ensures a level of success for future product launches.
“We have a great opportunity to continue our momentum of providing a premiere player experience,
which is at the forefront of all of our operations. We don’t just need a platform, but a true partner to help
us navigate this opportunity,” said Lisa Spano, SVP of Experience and Insights at Jam City. “InMoment
helps us understand the core of the player experience, giving us real stories and data to evolve our
business and create memorable moments with our players.”
“The gamer journey can be complex, but the opportunity for a forward-looking company like Jam City is
tremendous,” said Erich Dietz, SVP retail and hospitality at InMoment. “The company is embracing the
player perspective and focusing on the entertainment value. Jam City is striving to create a truly
personalized and ever-changing experience for their players, and InMoment is the partner who will help
them accomplish this.”
InMoment’s XI Platform provides businesses and organizations with actionable experience intelligence,
featuring three clouds working together to create a comprehensive, holistic understanding of crucial
factors impacting the bottom line.
About Jam City
Jam City is an award-winning mobile entertainment studio providing unique and deeply engaging games
that appeal to a broad, global audience. Led by CEO Chris DeWolfe, former MySpace co-founder, and
CEO, and COO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse
behind some of the highest-grossing and most enduring mobile games. Jam City’s global franchise
Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 130 million
downloads to date. The company also is the go-to studio for Hollywood, having developed immersive,
narrative-rich mobile games around iconic entertainment brands. The company’s popular RPG game
Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018.
Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogotá, Burbank, Cedar
Falls, San Diego, San Francisco, and Toronto.
About InMoment
InMoment® helps organizations deliver more valuable and inspiring experiences to their customers and
employees at every moment in their journey. Our clients gain the wisdom of our experts—who bring deep
domain knowledge in experience design and delivery—coupled with our award-winning Experience
Intelligence (XI)™ platform that continually analyzes and evaluates enterprise experience data and
customer feedback. Recognized as a leader and innovator in our sector, we collaborate with the world’s
leading brands to attract, engage and retain their customers. We are fiercely proud that our clients
continually tell us they love the experience of working with our company, as we constantly stretch to
exceed their expectations. Take a moment and learn more at inmoment.com.
