Today is an important day for Jam City as we announce our partnership with the non-partisan, not-for-profit organization #WhenWeAllVote for a voter registration initiative that will reach millions of Jam City players nationwide.
From October 3 – 5, players of Jam City’s hit mobile games Cookie Jam, Cookie Jam Blast, Panda Pop, and Genies & Gems will be served non-partisan messages to remind them to exercise their right to vote and register in time for the midterm elections. For many states, this week is the registration deadline to cast your vote on November 6, and we are eager to let players know it’s not too late to participate.
It might concern you to know that 45 percent of American adults did not vote in our last national elections. At Jam City, we want to help ensure that the percentage who choose to stay home on election day never reaches a level that high ever again. That is why we are working with #WhenWeAllVote leading up to the 2018 midterm elections.
#WhenWeAllVote brings together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy—namely, the responsibility of registering and voting. Given the ubiquity of smartphone devices, Jam City’s mobile gaming platform provides #WhenWeAllVote the network to reach more eligible voters and encourage them to register.
95 percent of Americans own a smartphone and 185 million of them identify as gamers. Not only is mobile America’s top platform for play, it also allows us to work, express ourselves, and consume information like never before. As the public at large continues to transition from traditional information mediums to mobile channels, mobile games offer an untapped connection point to inform and engage voters.
As you head to the polls this November, remember that your vote matters. Voting is one of the most powerful tools we can use to shape our democracy. Be active. Be engaged. And, be a megaphone for your ideals. When we stay home, nothing changes. But when we all vote, we can move our country — and the world — forward.
Chris DeWolfe,
Co-Founder & CEO, Jam City
